Montrose, CO— Montrose County and San Juan Brews are excited to announce the creation of a limited edition Rimrocker Trail beer and coffee. The public is invited to attend a launch of the beer during a special happy hour on June 16th from 5-6pm at San Juan Brews. Rimrocker Trail representatives will be present to answer trail questions and help you plan your next adventure.

“In terms of attention, the Rimrocker has continually outperformed our expectations,” said Montrose County Manager Jon Waschbusch. “It has been a lot of fun to work with companies from all over the country on Rimrocker projects. Ultimately, this all started from a local effort. It’s awesome to have a local company like San Juan Brews involved. I’m excited about the beer and coffee and very grateful for their partnership.” 

“Our passions are beer, coffee, and our community, and this partnership was a perfect blend of all three,” said Kevin McHugh, co-owner of San Juan Brews. “The Rimrocker Trail showcases some of the spectacular scenery we have here on the western slope and we are proud to donate 10 percent of profits of the Rimrocker lager and Off the Trail roast coffee to help with trail maintenance.”

Off the Trail Roast, crafter by local roaster Cimarron Coffee, is a perfect blend of dark, rich and bold, with a slight nuttiness to start your day before hitting the outdoors this summer. Expertly roasted by locally-owned Cimmaron Roasters, the coffee is available for purchase by the cup or grab a whole bag for a weekend of adventuring fun.

The Rimrocker Lager is a classic American lager that is a smooth pale beer for summer trail adventures—it’s crisp and refreshing and perfect whether in front of a campfire, unwinding after a day of riding on the Rimrocker Trail with a visit to Downtown Montrose or testing a flight of beer from San Juan Brewing’s vast array of samples. The lager is available to-go in a growler or may be enjoyed responsibly at the brew house.  

For more information on the Rimrocker Trail, please visit To learn more about San Juan Brews, please visit

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